M+ MUSEUM HONG KONG
Promotional Videos
ANIMATION DESIGN
M+ Museum
A newly opened museum of contemporary visual culture.Campaign / Synopsis
Hong Kong is a financial oriented city. People barely stop or slow down to appreciate art.
Through this video, M+ aims to introduce art to the younger generation that if you pay enough attention to your surroundings, everything could be art.
INITIAL STYLE IDEAS
Different style frames were sent to client for approvalVIDEO 2
Diving in the artworks, we learn that everything could be your inspiration.
Styleframes
(FINAL CHARACTER DESIGN)
GAME LAND
Different approaches were experimented
VIDEO 3
Nowadays, art is more approachable and in many formats. Everyone can be artist.
BACKGROUND
Using a brigher/ more vibrant colour palette to see the ordinary in a different way.
Public housing estate
Cha Chaan Tang
Fine dining restaurant
REDBULL
IDENT
ANIMATION DESIGN
(introduction & concept here)
Project Brief
To create an animated indent for Red Bull to show at cinema
Rough Cut
Brushes to represent different elements.
Fire, water and wind
Music Video
CAT
ANIMATION ART DIRECTION
(introduction & concept here)
Project Brief
Dedicated to my beloved friend and her cat
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(MUSIC CREDIT)
Vocalist: HLau
Composer: HLau
Lyricist: Ka Long Chan
Vocalist: HLau
Composer: HLau
Lyricist: Ka Long Chan
STORYBOARD
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DESIGN
Visual Poetry
simple but sensational
INFOGRAPHIC/ storyline
Home/ daily life
Location
Dried seafood street
Cat Shopkeepers
In Hong Kong, cats are often kept at shops creating an interesting and warm scenery.
PHOTO MEMORIES
Everythinng in her eyes. In a different style.
Pfizer - Pristiq
Commercial Video
ANIMATION DESIGN
Client
Pristiq is a medication produced by Pfizer to treat depression.Mental Health Conditions
Depression is a common mental illness could be caused by anything happens in our daily lives.This campaign features 4 different videos to present the major symptoms.
To encourage audiences to take the test and see which level of depression they are at. And to face and treat it earlier.
Sammy Leung
A well-known radio host/ actor in Hong Kong. To increase public exposure.
Retro colour
Each video features a brand colour of Pristiq, representing different systoms of mental illness.
CHARACTER DESIGN
2 sets of designs were presented to the client.
Alien-like looking characters are preferred.
WIP
Frame-by-frame animation was done in Photoshop
Produced by
Weber Shandwick Hong Kong
Creative Director:
Dido Chow, Karen Chan
Filmed by: Jodi Lai
Designed and Animated by:
Jodi Lai
2022
Showreel
ANIMATION DESIGN
