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HKEX

2020 Christmas


ANIMATION DESIGN




The Client


(introduction here)
 financial corporation short background of the company




(short description concept here)
COVID19 has been hitting us hard since 2020, most of the time we could only meet our love ones online. But I believe love is all around.


the client request for elements that shows
the essence of Hong Kong 


Sorrow Rice

sunny fried egg

Tsui Siu-fung

A famous singer

Neon Signs

well known







Colour palette


art direction images (colour selection)

millions of versions







Retro colour


sfhaskfhkashfkasffhaskfhkashdfka








(art direction description here of main guy)
video call interface 


infographic of AE & CEL combination





infographic of usage (social media, TVs (portrait, landscape)) 


(demo outdoor portrait TV)






Produced by The Collective
Creative Director: Andy Stokes

Designed and Animated by:
Jodi Lai
© 2023 Jodi Lai
Happy work
Running on Cargo