HKEX
2021 CHINESE NEW YEAR
ANIMATION ART DIRECTION
The Client
HKEX operates a range of equity, commodity, fixed income and currency markets.
Hide And Seek
To tell the story of Chinese New Year in a different angle. What if Ox didn’t want to take over this year?
Mouse chases after Ox and travels through different landscapes of Hong Kong.
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Festive Colour Palette
Client requested a classic Chinese New Year look.
On various platforms, social media, TVs both portrait, landscape.
(demo outdoor portrait TV)
