
M+ MUSEUM HONG KONG
Promotional Videos
ANIMATION DESIGN
M+ Museum
A newly opened museum of contemporary visual culture.Campaign / Synopsis
Hong Kong is a financial oriented city. People barely stop or slow down to appreciate art.
Through this video, M+ aims to introduce art to the younger generation that if you pay enough attention to your surroundings, everything could be art.



INITIAL STYLE IDEAS
Different style frames were sent to client for approvalVIDEO 2
Diving in the artworks, we learn that everything could be your inspiration.





Styleframes
(FINAL CHARACTER DESIGN)


GAME LAND
Different approaches were experimented


VIDEO 3
Nowadays, art is more approachable and in many formats. Everyone can be artist.











BACKGROUND
Using a brigher/ more vibrant colour palette to see the ordinary in a different way.




Public housing estate
Cha Chaan Tang
Fine dining restaurant