M+ MUSEUM HONG KONG

Promotional Videos

ANIMATION DESIGN





M+ Museum

A newly opened museum of contemporary visual culture.



Campaign / Synopsis 


Hong Kong is a financial oriented city. People barely stop or slow down to appreciate art.
Through this video, M+ aims to introduce art to the younger generation that if you pay enough attention to your surroundings, everything could be art. 







INITIAL STYLE IDEAS

Different style frames were sent to client for approval




VIDEO 2


Diving in the artworks, we learn that everything could be your inspiration.



Styleframes

(FINAL CHARACTER DESIGN)


GAME LAND

Different approaches were experimented




VIDEO 3


Nowadays, art is more approachable and in many formats. Everyone can be artist. 


 

BACKGROUND

Using a brigher/ more vibrant colour palette to see the ordinary in a different way.





Public housing estate
Cha Chaan Tang
Fine dining restaurant




Produced by Intoxic Studio
Director: Nic Ho

Designed by: Jodi Lai
Animated by: xxxxxxxxx


© 2023 Jodi Lai
Happy work