Oxford Sparks

Mechanobiology: The Stress of Life


ANIMATION ART DIRECTION




We often think of our bodies in terms of cells and genes, but they are also complex mechanical structures.


This project presents the significance of understanding our bodies as a mechanical system alongside genetics.



Check it here













CHARACTER
DESIGN



To keep things simple and straightforward, we have one main character to lead the whole journey. Sophie is a doctor who does daily workouts in a gym. And from her routines we see how human body works.


JANUARY 2020





LITTLE STRAIN & CELL


They are also the main characters in the animation that present how the mechanics work in our bodies.

This is already a very complicated topic.
In order not to bore everyone to hell, I decided to give them a funny (or silly?) looks.

I hope they will keep the audiences in front of their screens.





Storyboard




COLOUR
PALETTE



We chosen some vibrant colours to give the topic a young and freshing look. 











OUTDOOR



// White and dark blue


In this animation, we travel through different sceneries.
Colours are used to make the differentiation. 












BODY STRUCTURE


Pink and Red are the main colours for the body parts. 

From an Achilles tendon to our constantly pulsing blood vessels,
they’re feats of meticulous engineering.

We used gym as a metaphor
to show the idea that human bodies are constant working and self-repairing.











INSIDE
THE LAB



// White and light blue


Here we see a group of scientists observing the model and creating the a chip based on their studies.















Produced by Scriberia
Lead Animators: Amy Wolf & Anne Courtin
Designer: Jodi Lai
Producer: Karen Sonego

Animation by :
Anne Courtin
Conor Kehelly
Jodi Lai
David Rock




© 2023 Jodi Lai
Happy work