Pfizer - Pristiq
Commercial Video
ANIMATION DESIGN
Client
Pristiq is a medication produced by Pfizer to treat depression.Mental Health Conditions
Depression is a common mental illness could be caused by anything happens in our daily lives.This campaign features 4 different videos to present the major symptoms.
To encourage audiences to take the test and see which level of depression they are at. And to face and treat it earlier.
Sammy Leung
A well-known radio host/ actor in Hong Kong. To increase public exposure.
Retro colour
Each video features a brand colour of Pristiq, representing different systoms of mental illness.
CHARACTER DESIGN
2 sets of designs were presented to the client.
Alien-like looking characters are preferred.
WIP
Frame-by-frame animation was done in Photoshop
Produced by
Weber Shandwick Hong Kong
Creative Director:
Dido Chow, Karen Chan
Filmed by: Jodi Lai
Designed and Animated by:
Jodi Lai
